Whether you are a very Chassidishe yungerman who doesn’t start your day without an hour of learning Chassidus, and concludes the day with another shiur or two in the evening, or whether you are a yungerman who works hard and makes do with “one chapter in the morning and one chapter in the evening,” how much time are you really devoting to our main job – preparing the world to welcome Moshiach?
Since we are Lubavitcher Chassidim, we need to learn inyanei Moshiach and Geula (to hasten the Geula), to try and understand it and internalize it (to live Moshiach), and even to try and connect what we learn with the reality in the world (to open our eyes and see how the world is progressing toward Geula). In addition, we need to teach our family members and our mekuravim and of course, to ensure that at home there is an atmosphere of Moshiach, that people should talk about Moshiach as much as possible. All this needs to go along with accepting the rule of the Rebbe MH”M and publicizing that he is the prophet of the generation and about his prophecy, that hinei Moshiach ba.
But how can we do so much in so little time?
This is precisely what Beis Moshiach is about:
A group of talented people work full time throughout the week, on this magazine which you are reading now. All this, for us! Every one of us.
1. LEARNING ABOUT GEULA – BRIEF AND FASCINATING
Every week, they sit and think and plan about how to take a topic in Geula and present it in an interesting, appealing way so that even if we come home after a long day of work, we can still sit and read the excellent column or interesting article that will teach us a topic in Geula, clearly, so that it gets through to us and gets us to start living Geula.
2. GEULA CONCEPTS – ADAPTED FOR CHILDREN
Beis Moshiach does not suffice with that. They understand that you have children, who also need to be educated to live Geula and Moshiach. So they invest some additional quality time, and provide your children with comics containing clear messages of Moshiach and Geula. Your children will eagerly read it, and suddenly we will hear them talking about Geula concepts in the context of their childhood world. It penetrates. It works.
3. SEEING GEULA – IN WORLD EVENTS
That is not all. The Rebbe wants us to see the Geula in terms of its effects on the world. That is a somewhat complicated task even if we had the time, especially for a Chassidishe yungerman whose entire world is Likkutei Sichos and Maamarim and is not up on what is going on in the world. Even for a working man who is more exposed to world news, it is usually coming at the expense of time that he could have used for learning subjects related to Geula. Okay, major problem here. How do we bridge the two subjects? For that as well, Beis Moshiach has come up with one, two or three, who succeed in contemplating world events from the perspective of Geula. In turn, they present the results to you in easily accessible form.
4. THE REBBE’S PROPHECY – GENERAL AND SPECIFICS
The writers for Beis Moshiach provide us with the means to place the prophecies of the Rebbe front-and-center within our consciousness. This is done through interesting articles on the general prophecies of the Rebbe addressed to the entire Jewish people, along with prophetic miracle stories that the Rebbe continues to perform these days after Gimmel Tammuz. These amazing miracle stories strengthen us, and provide light material suitable for children and mekuravim.
5. THE WHOLE PACKAGE – REBBE AND CHASSIDISHKEIT
Although, as the name attests, Beis Moshiach is focused on the topic of Moshiach, but obviously, it is all presented in an atmosphere of hiskashrus to the Rebbe and suffused with highly charged Chassidishkeit. From the cover that provides a new picture of the Rebbe every week with the proclamation of “Yechi Adoneinu,” to the very last page, it is all saturated with Moshiach, Rebbe, hiskashrus and Chassidishkeit.
6. A STEADY DIET OF GEULA
As long as we haven’t merited the complete hisgalus, we are still in galus. And the galus, unfortunately, knocks at our door every day, regularly, and has a negative influence on all of us. In order to fight the galus, we need something Geula’dik which will also arrive regularly and influence us with its positive, Geula message. If only Beis Moshiach could be a daily publication, providing daily chizuk! But at least it arrives once a week and each time, it helps us vanquish the galus.
7. THE POWER OF HISKASHRUS
The media is one of the most powerful tools that galus uses, to suck us into the galus-world. After Gimmel Tammuz, all the media was enlisted on the behalf of galus. The general atmosphere was “we erred all along” or “we did not err, but we definitely did not merit.”
Various media outlets waxed nostalgic over the past and did not see a future for the continuation of Chabad as led by the Rebbe. It’s all over, the trip to Beis Chayeinu is out of the question. Nor can we write to the Rebbe and receive brachos. So, people went back to the past and organized trips to the gravesites of our Rebbeim.
In the midst of this grief and depression, there were many individual Chassidim who withstood the test and did not get swept up in the general mood. They believed that the Rebbe is chai v’kayam, and continues to lead us personally, and he is Melech Ha’Moshiach who will redeem us. But each of them was isolated. The general talk was the opposite of what they thought and the individuals who thought otherwise had no way of knowing that there are thousands of Chassidim who think just like him.
A person, by nature, is a social being and is affected by his environment. When the environment constantly bombards us with a galus outlook, we are affected. If the situation continued that way, all those thousands of “individual” Chassidim would have caved in, one by one, to the psychological crush that was imposed on them. When “everyone” thinks a certain way, how long can someone stand alone?
Beis Moshiach took this information tool in the opposite direction. While using mass media, Beis Moshiach connects the thousands of isolated Chassidim and makes them into one, big movement. Beis Moshiach delivers reports on the ground about the activities of the shluchim that are permeated by Moshiach and suddenly, we, those isolated Chassidim, realize and sense that it’s not just us. It’s all of us! It’s Chabad!
HOW MUCH DOES IT COST?
Now that we have a fuller appreciation of all the benefits that we derive from Beis Moshiach, and how important it is to subscribe to this magazine, so that we can live with Moshiach and so our families can live with Moshiach, the truth is that even if it cost a hundred dollars a month, it would be worth the investment.
However, for a mere $15 a month in Crown Heights, and $18 in the rest of the United States, you can receive this publication every week! That is 0.25% of the average monthly salary. Yes, not even one percent and not even half a percent. A quarter of a percent!
The atmosphere in your home will change into one of Geula and Moshiach and it’s all a click away. So, no need to think twice. Go to www.BMoshiach.org or call: 718-778-8000 and subscribe now! ■